Wednesday, June 10, 2009

Watch me choose a domain name for my site

As promised, I'm letting you look over my shoulder as I build a new website,

If you visit Website Building 4 Newbies, you'll notice the first step is niche research (also known as keyword research).

I already know I'm offering children's music classes, even if it isn't promising, because I love it. So did I skip this step? Yes and no.

Google's AdWords tool is a free tool for doing keyword research. It can help you find a good niche. But it can also help you find good keywords to use in your domain name and web content.

So I looked up "childrens music" and "family music". You can't use apostrophes in the domain name, which is why I didn't use it in the search.

Turns out "childrens music" gets about 60,500 monthly searches for the exact phrase, and "family music" gets about 4,400. If the number is over 3,000, that's promising. The tool also said "family music" is far less competitive than "childrens music". So I should go with, right?


When I Googled "Family music" I found it gets 278 million organic* results! Wow, that's a lot of competition! And the results aren't necessarily targeted to my audience of parents with very young children.

"Childrens music" gets 47.3 million organic* results. That's still a huge number. Probably too big. But surprisingly, it's much lower than the "family music" results.

What about competing with pay-per-click ads? Google's tool tells me if I place AdWords ads, "childrens music" will cost 60 cents per click, while "family music" will cost 51 cents.

I'm hoping to avoid paying for AdWords, or I might analyze this more carefully. But the 9-cent difference is not a huge.

Now, realistically, I'm not likely to get up in the search engines for either keyword. But you never know - it doesn't hurt to be optimistic, right?

So I decided to go with "childrens music."

In this case, either domain name would probably have worked as well, but it's worth checking with the AdWords tool. It's not unlikely that your niche might include some great keywords with a lot less competition than this.

Next time, I'll tell you where I registered my domain and how I avoided losing my chosen name to a practice known as "front running" or "domain tasting".

To be sure you catch my next post, click on the orange button at the top right and subscribe to my blog.

Wishing you peace & prosperity,


*Organic search results are the natural, non-sponsored search results.

Friday, June 5, 2009

Watch Me Build a New Site!

I just purchased a new domain name, I'll be offering classes to young children in my area.

It occurred to me that this is a perfect opportunity for you to watch me build a new site.

I can't afford a web designer, so I'll be stumbling to get this right. I'll be updating my progress right here on this blog.

So far it's just a parked domain. I took the first step yesterday, which was to visit, check the availability of my preferred domains, and buy the one that was closest to what I wanted. The cost was just under $10 for one year, so don't fall for any company that tries to charge you more than that.

You can find out more about choosing a domain name at the Domain Name page and its related pages at Website Building 4 Newbies.

If you'd like to subscribe to my posts (which will include more than this project), click on the orange button to the right, the one that says "posts."

Looking forward to having you along on my journey!

Wishing you peace & prosperity,


Site Build It is having its Summer Sandals special until June 21

Site Build It is having another special. This happens fairly often, but it's worth catching if you may want two websites. For instance, you might want one for yourself and another for your teenager.

The deal is, if you buy one website for $299, you get a second for $100. The special ends at midnight on June 21.

To find out more about the special, visit SiteSell and click on the box with the sand in it (the sandbox?).

I used SBI to create Website Building 4 Newbies, and I think it's fantastic. To find out more about why I like it so much, check out My Experience with SBI.

Wishing you peace & prosperity,